It is undeniable that artificial intelligence is holding a big role in the smartphone industry and bringing many meaningful utilities to users. AI has contributed to improving the phone’s audio processing, enhancing image and voice recognition, and being able to predict user activity, translate languages, and speed up search.
In terms of photography capabilities, the AI camera will be able to make photos better, automatically increase saturation, automatically recognize scenes and switch modes accordingly when recognizing objects, etc. These utilities will help people. Use to save time and have the most enjoyable experience on your phone.
However, the question is whether a series of manufacturers rush to follow AI for the benefit of users or is it just a trend? It can be seen that not only high-end devices but a series of mid-range and low-cost products are also integrated with AI chips. However, are manufacturers serious enough to take full advantage of the power of AI on their devices?
The AI technologies on the mid-range ASUS ZenFone 5Z smartphone series such as AI Boost (maximum performance when playing games), AI Display (always open the screen when looking at it and automatically adjust the color according to the environment temperature) are not yet available. really popular and not interested by many people, the effect that these technologies bring is not too significant.
Not only ASUS, other companies also bring a lot of AI features to their products, but they are just for the sake of advertising and competing with other brands, from the AI being abused, the real benefits to the customers. The effectiveness of artificial intelligence has not been promoted at the right time and in the right place.
In addition, virtual assistants from companies such as Apple, Google, and Samsung over the years have not had many breakthroughs in features, are not really accurate, and have many errors in the process of use. In addition, cameras integrated with AI also work incorrectly when producing images with “virtual” colors, even misrepresenting objects.
Let’s take an example of a mid-range smartphone equipped with an AI camera, the Nokia 8.1. This device is integrated with a new feature called Scene Detection, which works based on AI algorithms through which it can automatically recognize the scene the user will capture and make adjustments. proper white balance. However, in the case like the image above, this feature detects the wrong environment, resulting in a very unpleasant color image.