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E-commerce – trends for 2021.

Businesses who are interested in e-commerce need to quickly grasp trends to better reach customers and bring higher business efficiency.

E-commerce is growing faster than the “big guys” in this field like Amazon can meet and this requires businesses who are interested in e-commerce to quickly grasp the trends to continue. Reach customers better and bring higher business efficiency.

The future of e-commerce already exists and is still changing day by day. Here are the prominent e-commerce trends in 2021.

1. The Rise of Independent Brands

In the past few years, D2C – a business model in which businesses distribute products directly to customers (through physical stores, websites, e-commerce) without going through any distribution channels. , has exploded, helping brands reach customers directly and achieve good profits, while giving customers direct access to brands, at lower prices.

Now, however, this trend is changing. Luxury private label sales are on the rise, creating a new vertical in the D2C space. Customers are turning to private-brand products for access to premium products and a better shopping experience.

2. Offline e-commerce

We all know that e-commerce is exploding and quickly catching up with brick-and-mortar retail sales and making shopping streets quieter. However, the trend of developing offline e-commerce stores is increasing.

The development of pop-up stores (retail stores that are temporarily opened to take advantage of distinct trends or seasonal demand), showrooms (store displays and product demonstrations) interactive stores Physical goods owned by e-commerce firms are bringing online retailers closer to their customers than ever before.

Even Amazon joined the trend, opening an actual chain of convenience stores.

In 2021, we will see an increase in the presence of e-commerce brands on the main streets, dominating pop-up stores and omnichannel stores that bring the Internet to life.

3. Experience watching TV combined with shopping

When watching a Netflix series, have you ever thought, “This actor has such a beautiful shirt, how can I buy it?”. You’ll soon be able to click, search and buy that favorite shirt.
Late last year, the American television channel NBC launched a buyable TV advertisement program that connects the programs to a mobile phone app, thereby allowing viewers to buy what they like and have it available. appear on the TV screen.

And it looks like the technology will soon be integrated directly into smart TVs, combining TV viewing and shopping into one seamless experience, benefiting both shoppers and retailers.

4. AI Support

Artificial intelligence (AI) has long been used in e-commerce to make intelligent, selective recommendations about products, help customers better visualize products, and assist businesses in solving problems. customer inquiries.

In 2021, AI will also help e-commerce companies find customers. Smart algorithms will analyze current trends along with products, sales channels, customers and buyer behavior to determine the best shopping channels, times and prices to list products.

This will save businesses a lot of time collecting data, creating charts and writing reports, and will help e-commerce companies boost sales and increase profits quickly.

5. The Rise of ReCommerce

Recent studies have predicted that the second hand market will double in the next five years. Therefore, reCommerce, understood as the business of selling used goods, will see a new resurgence in 2021.

As consumers become increasingly driven by sustainability, rather than price, the sale of used luxury items will shake up the reCommerce industry globally.

This presents an exciting opportunity for brands to open their own reCommerce marketplace and turn secondhand shopping into an enjoyable shopping experience.

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